• A clear tomorrow for
    your business
    Do you have what it takes to become that elite real estate agent in your local market? Maybe you already are and want to continue to grow and expand or you just need that exceptional guidance and structure to take the next step. There is one common trait of all successful business people – they had a mentor, coach, confidant or trusted advisor that helped them to success. "All coaching is, is taking a player where he can't take himself."
    Bill McCartney
  • Follow Your Dream Our clients join our coaching programs for many reasons. You took the first step in looking through our website, but to meet your goals you must first ask yourself the reason you need or want a coach. Is it:

    · A gap in your knowledge, skills or experience
    · Work and life are out of balance, creating unwanted consequences
    · A lack of clarity in your business plan
    · Need to identify your core strengths and how to leverage them
    · Not meeting your personal and family goals
    · A desire to accelerate your results
    · Lack of confidence
    Whatever your reason, we are here to help.
  • Powerful and Prosperous Partnership for Years Working with William Shue Coaching you need to be prepared to jointly design the coaching partnership with the coach. For example, think of a strong partnership that you currently have in your work or life. Look at how you built that relationship and what is important to you about partnership. You will want to build those same things into a coaching relationship that will meet and exceed your goals. Our team is here to work with you.
  • The Next Level of Your Success To get to that next level of success we ask that you be enter the relationship with the right frame of mind and intentions. We ask that you: •Focus on yourself and the tough questions, the hard truths and your success.
    •Challenge your existing attitudes, beliefs and behaviors and develop new ones that serve your goals in a superior way
    •Leverage your personal strengths and overcome limitations to develop a winning style
    •Take decisive actions, however uncomfortable and in spite of personal insecurities, to reach for the extraordinary
    •Commit to not take one's self so seriously, using humor to lighten and brighten any situation
    •Maintain composure in the face of disappointment and unmet expectations, avoiding emotional reactivity
  • Breaking Through Your Barriers You have three choices when confronted with a road block. You can turn around; you can go around or go through it. Our coaching starts with a personal interview to assess what is holding you back and to identify the current opportunities and challenges. We next define the scope of our relationship; identify priorities and an action plan to establish desired results. We customize a plan to meet your needs that knocks down your barriers to allow your partnership with us to excel.

Goal Setting Vs Business Planning

A goal is a desire without a road map on how to fulfill that desire. Let's say you have a goal to lose 40 pounds. If all you do is set that goal, you are in essence "Wishing". If you write down that goal and tape it to your bathroom mirror you are still "Wishing", although you should be commended for at least putting it in writing. A plan for losing the weight however, would involve looking at your diet and calculating how much less you need to eat to lose the weight.


A more in-depth plan would also include items such as the amount of time in which you want to lose the weight, a change in diet, a daily list of allowed foods, an exercise routine designed to meet your desired results and finally a way to track your progress and make appropriate changes.


Now you have something worthy of putting on your bathroom mirror, a plan to achieve your goal.


Why Not to Plan


Anyone can figure out why not to do something. It's too cold, I'm too busy, I'm tired, or it will just take too long to complete. All of us want spectacular results; the problem is that getting spectacular results requires effort. We see other people doing what we wish we could do and then we fall back into either criticizing them for their success or being envious of how lucky they are. If we listen carefully to their stories, we will see that they are probably no better off than we were. All they did was follow the step-by-step process that helped them arrive at the destination they desired.


Most real estate agents are not just a "Salesperson", but in actuality a "Business". As a small business owner you must have a clear understanding of the revenue generating and expense aspects of your business. All small business owners have three topics to consider when building the business:


  • Source of revenue
  • Cost to generate revenue
  • Overhead expenses

Specifically, as a real estate agent you should understand how much revenue you need to generate to cover your expenses and meet your personal income goals. In addition, as you mature in your career your sources of business will change. As these changes take place your marketing strategies need to also change.


Reasons to avoid planning often include:

  • Planning doesn't apply to me or my market
  • I don't need planning, I'm different
  • Planning is too difficult
  • My manager/broker doesn't require planning
  • Planning is too time consuming
  • I am not good with numbers/calculations
  • I don't have the time

These are all excuses - and really not valid at all. With the advent of the personal computer and the Internet, business planning has really become very simple. Automatic Wizards can walk you through the process, programs can do all the calculations, and the Internet can provide you weekly reminders.


Like anything worthwhile, however, there is a level of commitment that is required. But then again, doesn't everything worthwhile require a commitment? Especially if you have selected real estate as your career, then your career is worthwhile. Your career therefore requires a plan. You can work with William Shue Coaching to develop a comprehensive business plan.


Consider http://WWW.CreateAPlan.com provided by RealtyU, a leader in professional development for real estate professionals for over 20 years. CreateAPlan is a web-based application specifically designed to create business plans for real estate agents and brokers. There is a wizard that walks users through the initial data entry process step-by-step and even provides the ability to add new fields. In addition to the audio help, written help is available on each page. It takes approximately 30 minutes to go through the wizard. Once completed the user has a well constructed real estate specific business plan.

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